Abalone Council Australia Ltd (ACA) has successfully registered the AWA® Certification Trade Mark with the World Intellectual Property Organisation (WIPO – www.wipo.int)
October 6, 2021
While the AWA® Certification Trade Mark provides IP protection within the Australian domestic market, it has limited applicability in overseas markets. The best way to protect an industry brand is to register it in the key markets that our product is sold into. If an overseas entity tries to use our AWA® logo to sell substitute (fake) product, we then have the option to take legal action within that country. International registration is all about protecting the brand – there is little point in developing a brand if it is not protected against fraud.
As a first step in this process, ACA has successfully registered the AWA® Certification Trade Mark with the World Intellectual Property Organisation (WIPO – www.wipo.int). WIPO is the global forum for intellectual property (IP) services, policy, information and cooperation. WIPO is a self-funding agency of the United Nations, with 193 member states. The international trade mark is registered and the next renewal deadline is 24 September 2028.