Australian Wild Abalone® reaching China’s Digital users! www.awachina.com.cn

Asian consumers are hooked on their digital devices so any business serious about promoting their product in Asian markets need to establish a “digital” presence.

The AWA® program, with the assistance of the Australian Seafood CRC and FRDC have developed and launched a Chinese optimised website www.awachina.com.cn to promote Australian Wild Abalone® and reach our Chinese audience. The site, still in beta version, is a key educational tool to support the B2B and B2C communications.  It has been designed specifically for the Chinese Food & Beverage sector and, based on feedback, further updates will be made.

When the site has been fully tested and finalised it will be optimised on Baidu (www.baidu.com) – the Chinese equivalent to the Google Search engine- so that AWA® appears high in the search results.

As well as the website, other AWA® digital assets are being developed including:

• an AWA® youku page (equivalent to our youtube) allowing access to our translated promotional videos to China based internet users
• an AWA® Weibo  (www.weibo.com) which is like a hybrid of Facebook and Twitter; and
• an AWA® Wechat presence.

The AWA® project team are working on a social media strategy to leverage our promotional activities, including our “AWA® Innovative Cuisine Design Competition” which we are conducting in partnership with the China Cuisine Association….

Read more about the China digital media launch and other AWA activities in China, including the website launch at Savour Tasmania in Shanghai here