Launching Australian Wild Abalone™ at Australia Week In China!
June 10, 2014
Launching Australian Wild Abalone™ at Australia Week In China!
On the 10th April 2014 the Australian Wild Abalone™ program was introduced to 150 VIP guests at the Shangri-La Hotel Pudong in Shanghai, as part of the ‘Australia Week In China (AWIC)’. The AWIC Trade Mission comprised of over 700 delegates, aiming to enhance Australia’s trade, investment, education, and tourism engagement with China. It was also timed with Prime Minister Tony Abbott’s successful visit to Japan and Korea, marked by the announcement of the Japan Australia Economic Partnership Agreement, and the signing of a free trade agreement between Australia and the Republic of Korea.
Australian Wild Abalone™ and other Australian seafood featured at many of the events that were held throughout China between the 8th and 11th of April. By featuring so prominently in these events we were able to successfully and positively raise our profile with our importers and customers in China as well as with Chinese government officials. Just as importantly, we were also able to raise our profile with Australian government officials, key Ministers, AUSTRADE and Australian Media.
The launch of the Australian Wild Abalone™ supply chain program in Shanghai will help Australian exporters secure their place on the plates of increasingly discerning consumers in China and strengthen Australia’s reputation as a supplier of premium wild caught Abalone. Will Hodgman, Premier of Tasmania opened the Australian Wild Abalone™ event, acknowledging Australia’s production of half of the world’s wild caught abalone, and the long history of trade in abalone between Australia and China. The Australian Wild Abalone exporters were praised by Minister Billson, Federal Minister for Small Business, as glowing examples of how small businesses can make a big impact, he introduced the tasting salon, featuring Australian Wild Abalone dishes developed specially for the guests of the event and matched with Australian wine. Here’s a short video showcasing the highlights from our event in Shanghai – AWA Shanghai Launch.
The trade seminar kicked off with a screening of the Australian Wild Abalone™ video, a captivating video about the story of Australian Wild Abalone, from harvest to plate, with some footage provided by Australian abalone divers themselves, it is available on the AWA™ YouTube channel here. During the event in Shanghai we launched the very first screening of our Food Safety video, focusing on the Australian Wild Abalone™ Exporter’s and Industry’s dedication to maintaining the high Food Safety Standards implemented by the Australian Government. In a survey conducted on our guests at the end of the event, over 50% of guests said that this topic was one they would like to learn more about in the future. A series of educational videos about the Australian Wild Abalone industry are available on our YouTube Channel AusWildAbalone, while you are there, don’t forget to subscribe to the channel for future updates. Thank you to all of those who contributed to the video’s shown at the event.
Read more about our Shanghai Launch in our latest newsletter here and visit and ‘like’ the AWA™ Facebook page to see some snaps taken during the day and to get the latest updates from the Australian Wild Abalone™ team!